EDER 679.25 Blog Post 2 – Media Inquiry

Reading through the different articles, I became more aware of the complexities of media and the messages behind it and its meaning to learners.  I chose to look deeper into the Core Concept #3 regarding how messages are interpreted by different people.  This concept explains how one message can be created by someone, or a group of someones, with an intended meaning, but depending on who is reading/viewing the message, it can have different meanings.  Gender, age, race, ethnicity, cultural background, education, personal background/experiences, etc. can all have an impact on how one interprets a message.

Personally, I have often noticed this when watching cartoons with my children.  Some of the humour and subtle nuances have meaning to me, where my children don’t pick up on them at all.  My age and experiences are letting me pick up other messages that my children, because they haven’t been exposed to certain topics, don’t even recognize.

Having a “target audience” and understanding their demographics is key to delivering a message that is less likely to be misinterpreted.

When creating my own digital material, I will be mindful to take into consideration the differences in culture, values, education, race, gender, etc. that may be present in my audience, as well as understanding how these differences can lead to different interpretations of my message.

I came across this little cartoon.  Thought I would share.  I thought it demonstrated nicely how a simple message can be misconstrued…

Lewis, L.C. (2011). Miscommunication, the bane of social media! Or is it just me? Blog Post.  Retrieved from: http://lindacassidylewis.com/2011/09/04/miscommunication-the-bane-of-social-media-or-is-it-just-me/

2 thoughts on “EDER 679.25 Blog Post 2 – Media Inquiry

  1. You raise a great point. I’ve always thought how clever Disney was when they started incorporating more adult level humour into their animated children’s movies to make it more entertaining for the parents to watch (and thereby more like more adult ticket sales?!).

    I work with a Prof. whose area of speciality is the use of language with respect to it be anti-oppressive and inclusive. I would think that there are academics/experts out there whose whole area of expertise is a similar thing but in terms of digital content. I’m thinking in particular about political campaign workers who create the tv and websites for the various politicians, although I suppose the difference there is that they try to play on specific groups’ expected interpretations, in order to achieve a result.

    Either way, I think the media literacy and media enquiry is as essential today and the “three R’s” of my own childhood.

    Sam

  2. This cartoon reminded me of an incident in one of my classes in an Inuit community. We were looking at animal pictures, and came to one of a baby seal with white fur and big eyes, and I thought, how cute! A little girl, looking at the photo, said, “Yum!”

    It all depends on perspective…

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